Keep in mind – the only reason the adcom is reading your application is to get to know YOU. Not your company, your mentor, or your team. So you need to know yourself well enough to speak eloquently on the topic of you.
I recommend taking the Strengthfinders assessment, and this quiz to find out your values. The free 16 Personalities assessment is incredibly accurate, and gives you “words” to help describe who you are; to convey to the adcom what motivates and animates you.
Knowing your values will help you answer those WHY application essay questions, i.e, “what matters most and why?” This will set you apart in the eyes of the admissions committee from candidates who wrote less personal and more superficial, predictable essays about “why this school.”
This will also help you demonstrate an authentic cultural fit with the school. Showing that you know, understand and mesh with the values of a particular program creates an emotional connection with the reader. And that, my friend, is a highly effective – yet very underutilized – application strategy.